EYESHENZHEN  /   Travel  /   Beach Resorts

SZ to pilot premium coastal cruise itinerary

Writer: Zhang Yu  |  Editor: Ye Shangqing  |  From: Shenzhen Daily  |  Updated: 2022-10-25

Shenzhen will launch a finely designed sightseeing cruise route that travels between Shenzhen and Shanghai, with the Chinese coastal cities of Xiamen, Wenzhou and Zhoushan as stopovers, Shenzhen Economic Daily reported.

The Ministry of Transport released a notice recently announcing the relevant parties involved in the pilot work of building domestic waterway tourism routes to promote the high-quality development of domestic waterway tourism and meet tourists’ diversified leisure needs.

A total of 50 high-quality waterway routes will be designed, including 13 for urban landscape tourism, 15 for natural landscape tourism, 17 for characteristic cultural tourism and five for coastal sightseeing. Guangdong Province is involved in three of the 50 routes.

Shenzhen’s premium coastal itinerary will be operated by “CM-Yidun,” a luxury cruise line of the joint venture between Viking Cruises and China Merchants Group.

It is proposed that the route will fill the gap in China’s high-end cruise ship operation, promote China’s cruise industry to enter a new stage and form a port-ship working mode with Shekou as the homeport.

The route provides butler service throughout the journey and features meticulous Chinese-language services before boarding and after departure.

Higher standards have also been put forward for the route in terms of service products as well as safe and green development.

The other two routes that will be piloted in Guangdong include Guangzhou’s Pearl River tour and Zhuhai’s characteristic cultural tour.