Digital creative industry

In order to speed up the implementation of the digitalization strategy of the cultural industry, promote the high-quality development of the digital creative industry, and enhance the comprehensive competitiveness of Shenzhen's digital creative industry, the Shenzhen Municipal Culture, Radio, Television, Tourism and Sports Bureau, Shenzhen Municipal Committee of the CPC and the Shenzhen Municipal Industry and Information Technology Bureau have issued an action plan for fostering the digital creative industry cluster (2022-2025).

Development status

In recent years, by relying on the advantages of its powerful digital technology and rich cultural and creative resources, Shenzhen has vigorously promoted the digitalization of the cultural industry leading to its rapid expansion.The growth rate is significantly higher than that of the city's GDP over the same period, stamping it as an important highlight in the development of Shenzhen's cultural industry. At present, the scale and development level of the city’s digital creative industry are unmatched elsewhere in China, with the local gaming industry accounting for more than half of the national market share. Digital information services, animation, networking audio-visual, digital cultural equipment, and consumer terminal manufacturing are at the forefront in the country. The digital creative industry chain is almost complete and a relatively complete industrial chain covering creative production, dissemination,consumer services, and derivatives manufacturing has emerged. The integration and development momentum of digital creativity and related industries is powering forward and new firms, new types of business,new models, and new types of consumption continue to emerge. Exports of digital creative products and services are active and exports in animation, digital equipment, and other fields account for a large share of the national market.

Objectives

(1) Continuous optimization of industrial structure and regional layout.Efforts will be made to improve the structure of the digital creative industry in order to create a complete internal value chain. The“weak points”of original content and IP operations will be strengthened, while digital technology and cultural creativity will be deeply integrated to benefit oneanother.The city will seek to improve the layout of this industrial cluster to create a development pattern of “one core, one corridor and multiple centers.”

(2) Continuous improvement in product quality and innovation.Shenzhen will create a batch of original works with high-quality digital contentand original IPs bearing distinctive Chinese cultural characteristics. It will also seek to more than double the number of projects included as national online game publishing projects and national animation programs, and create more than 20 nationally known digital creative brands.

Constantly enhancing platform support and service capabilities. The city will build several incubation and service platforms for creative digital startups based on the highest standards,with an emphasis on cultivating or introducing 2-3 internationally renowned exhibitions and events centered on digital creativity. It will also build more than 10 digital creative theme parks and cultivate one or twoleading international e-sports events.