Cultural gems shine bright

The Ningxia Hui Autonomous Region delegation utilized virtual reality (VR) equipment to allow visitors to enjoy a cruise through the Yellow River at the 19th China (Shenzhen) International Cultural Industries Fair (ICIF) yesterday.

As visitors stepped into the 350-square-meter Ningxia booth, they were immediately enveloped in the rich Yellow River culture.

Snaking through seven provinces and two autonomous regions across North China, the 5,464-kilometer Yellow River is an age-old witness to the nation’s history.

The Yellow River is regarded as the “mother river” of China; and its Ningxia section runs 397 kilometers.

Three themed sections were set up to showcase Ningxia’s cultural and tourism resources, and accomplishments in ecological protection and cultural development.

Over the past decade, Ningxia has made strides in promoting ecological development and created over 460 outstanding literary and artistic works.

A staffer from the Ningxia delegation said that “this time, we have incorporated a diverse range of exhibition methods and more tech elements to enhance the presentation’s visual effects.”

At this year’s ICIF, the Ningxia delegation also held an event to promote its ancient porcelains. Under the brand name “Fengandu,” the exquisite porcelains were crafted using natural raw materials sourced from the Yellow River. Boasting a distinctive glaze , they come in different shapes. The porcelains were designed as vases and tea sets, blending artistic elegance with practical functionality.