A showcase of fashion and innovation

The Shenzhen International Brand Underwear Fair (SIUF) was held at the Shenzhen Convention and Exhibition Center in Futian District from Friday to Sunday.

This annual event, renowned as the most influential trade fair of its kind in Asia, draws over 10,000 trade visitors annually. It showcases a diverse array of trendy fashion from the underwear and bathing textiles sectors.

The fair serves as a platform for exploring new industry developments like functional leisure fashion, athleisure, body-shaping textiles (shapewear), and loungewear. Notable features include an extravagant opening ceremony, award presentations, and a brand fashion show.

Officially sanctioned by the Ministry of Commerce, the fair was organized by the Guangdong Textile Association and Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd. It attracts buyers from various countries like Japan, South Korea, Thailand, India, and many more.

Positioned as a comprehensive exhibition, the event hosts various specialized areas, keeping abreast of industry trends, consumer demands, market interactions, and showcasing industry accomplishments, cutting-edge technologies, and innovative products.

Having evolved for over 18 years, SIUF has become one of the world’s largest and most influential professional brands of underwear fair.

It serves as a premium international business platform integrating underwear brand promotion, cultural exchange, displays, trade, high-end dialogues, and market expansion.

The exhibition covers a wide range of products from bras and body shaping underwear to socks, swimsuits, lingerie accessories, and sewing equipment. Preceding the main event, the Guangming Cultural and Art Center hosted the U30 Global Underwear Industry Summit, a collaborative effort between the China Knitting Industry Association and the Shenzhen Underwear Industry Association.

This summit brought together 30 global representatives from academia, material specialists, fashion directors, industry leaders, trend forecasters, and marketing experts. Their focus was on driving industry growth through technological innovation, AI integration, material advancements, and the fusion of fashion and science to invigorate the industry.

The accompanying photographs by Shenzhen Daily photographer Lin Songtao provide a glimpse into the charm and allure of this dynamic gathering at the Shenzhen Convention and Exhibition Center.（SD News)