Luohu integrates culture, tech at ICIF

Luohu District is set to collaborate with 24 cultural enterprises within the district to showcase the essence and heritage of Luohu’s cultural industry at the upcoming China (Shenzhen) International Cultural Industries Fair (ICIF).

The fair is scheduled to commence tomorrow at the Shenzhen World Exhibition & Convention Center, the fair’s main venue.

Luohu District’s 324-square-meter pavilion, themed “Strong Services District, Charming Luohu,” will be located in Hall 10 of the main venue in Bao’an District.

The pavilion is divided into four distinct sections: the “Trendy Play Zone,” the “Fashion Jewelry Zone,” the “Culture and Tourism Zone,” and the “Digital Innovation Zone.”

At the pavilion, attendees will be able to marvel at exquisite traditional Chinese jewelry sets, engage with AI applications, explore VR for cultural documentation, and utilize 3D virtual reality for short video shooting services.

Luohu will also host investment promotion initiatives to establish connections with noteworthy cultural enterprises around the world and conduct a series of signing ceremonies with key cultural enterprises.

Moreover, the district is set to host 62 events at its four subvenues. Luohu’s jewelry gathering area, one of the subvenues, will showcase Jewelry IP products. Attendees will have the opportunity to create their own jewelry.