Gold exhibition IP mascots unveiled

The IP mascots are shown at the Gold and Jewelry Plaza in Shuibei.sznews.com

The Gold and Jewelry Plaza in Shuibei, which served as a subvenue of the 20th China International Cultural Industries Fair (ICIF), unveiled four new IP mascots that will assist in promoting its reputation as one of China’s top gold and jewelry trade centers.

The four new IP characters — the brave gold miner Dudu, designer Juju, engraver Jiangjiang, and quality inspector Xinxin — represent different roles in the jewelry industry and highlight the craftsmanship and artistic pursuits of jewelry craftsmen.

These IP mascots integrate jewelry culture with trendy elements, not only displaying the rich cultural connotations and excellent quality carried by jewelry, but also serving as a bridge connecting jewelry with the world. They allow more people to appreciate the unique charm and infinite possibilities of jewelry culture and inject new vitality into the inheritance and development of jewelry culture.

During the 20th ICIF, the Shenzhen Jewelry Museum signed a strategic cooperation agreement with Shenzhen Sensetime Technology on a 3D digitization solution for gold and jewelry. By constructing a digital display and collection platform for jewelry, they aim to promote the high-quality development of the gold and jewelry industry.

To allow residents to better appreciate the charm of jewelry culture, various shopping centers in Shuibei held exhibitions, free jewelry inspections, and a series of exciting activities during the ICIF.