Ji'an promotes tourism in Shenzhen

The city government Ji’an, eastern China's Jiangxi Province, held a tourism investment promotion conference in Shenzhen yesterday morning, seeking to attract more visitors from the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

In his opening remarks, Li Ruifeng, head of the publicity department of Ji’an, highlighted the significance of the Ganzhou-Shenzhen High-speed Railway, which integrates Ji’an into the GBA’s two-hour economic circle. He said that increased mobility between the regions presents new opportunities for tourism growth.

Ji'an signs 13 cultural tourism cooperation projects with  travel agencies from Shenzhen and Dongguan, with a total contract value of  approximately five billion yuan. Photos by courtesy of the event organizer

The conference showcased four distinct themed travel routes, highlighting popular attractions in Ji’an. Attendees were also treated to a vibrant display of local culture through various song and dance performances that captured the essence of Ji’an’s cultural heritage.

During the conference, Ji’an and a number of travel agencies from Shenzhen and Dongguan inked 13 cultural tourism cooperation projects, with a total contract amount hitting about five billion yuan (US$705 million).

Two audiences learn about the unique cultural and culinary products from Ji'an at the event.

To lure more tourists to benefit local residents, Ji’an has launched an online annual tourism one-pass card, which is priced at 200 yuan. The card allows holders to visit 49 scenic areas in Ji’an and its neighboring cities, 33 entertainment spots, nine cinemas and four hot spring manors without additional charge. Some of the places even allow multiple free entrances.

The event also featured an exhibition area showcasing the unique cultural and culinary products of Ji'an's 13 counties and districts of Ji’an, inviting visitors to sample local specialties and capture memorable moments through photographs.