Share
Print
A+
A-

HAUS NOWHERE SZ a new hit

Writer: Wei Jie  |  Editor: Zhang Zhiqing  |  From: Original  |  Updated: 2024-09-06


Video by Lin Jianping

The MixC World in Nanshan District buzzed with curious residents over the weekend, eager to check out the newly opened HAUS NOWHERE, which is famous globally for its futuristic retail space.

Billed as the largest of its three locations worldwide, the 6,914-square-meter HAUS NOWHERE Shenzhen, which opened Thursday, promises an unparalleled shopping experience by blending art, exhibition, fashion and lifestyle with retail.

Upon entering the HAUS, visitors are greeted by an iconic installation as tall as a skyscraper: the Colossal First Human with skin texture as realistic and intricate as a real person. The Shenzhen location weaves a fictional narrative centered around an insect kingdom, telling the story of a 10,000-year relationship between giants, insects and animals.

Ascending the store’s staircase, shoppers are greeted by a giant mural depicting the insect kingdom, created by two artists from the Amsterdam-based creative team Freeling Waters.

HAUS NOWHERE Shenzhen, Gentle Monster’s third project, features 18 fashion brands, including the popular Gentle Monster eyewear and fragrance label Tamburins, across three floors of retail space.

Photos by Lin Jianping



HAUS NOWHERE Shenzhen, presented by Gentle Monster, is more than just a shopping destination. It presents a “FUTURE RETAIL” model that retail spaces should strive to achieve, weaving a fictional tale of the 10,000-year relationship between giants, insects and animals.