South China's largest JNBY Plus store debuts at MixC World

The largest JNBY Plus store in South China officially opened at MixC World in Shenzhen’s Nanshan District on Sunday, injecting new energy into the city's vibrant fashion and art scene.

JNBY Plus, a concept store created by renowned Chinese fashion brand JNBY (Just Naturally Be Yourself), offers more than just fashion — it provides an immersive, multi-dimensional experience that blends clothing, lifestyle, and art.

The JNBY Plus store at MixC World in Nanshan District. Photos courtesy of JNBY

The store showcases a range of JNBY’s subbrands, including collections for women, men, children, and home, while also offering exclusive experiences such as art exhibitions, installations, and personalized services.

The opening day featured a special vinyl-sharing event, which combined music with the philosophy of slow living. Led by music professionals, JNBY members had a grasp of the history and craftsmanship of vinyl records. They were also invited to choose and play their favorite records on-site, adding a nostalgic yet contemporary touch to the occasion.

Vinyl records on display at the store.

A DJ plays a vinyl record. 

In celebration of JNBY's 30th anniversary, the store also hosts a special installation exhibition titled "AVANT GARDEN." This collaboration with Pinwu Studio deconstructs traditional Chinese craftsmanship and materials, transforming fabric into artistic installations that explore intricate lasso structures and surreal, dreamlike landscapes. The exhibition offers viewers a unique visual journey, celebrating JNBY's commitment to blending tradition with innovation.

One of the installations at the store.  

The new JNBY Plus store brings together the brand’s major labels —JNBY, Croquis, and LESS — along with the home lifestyle brand JNBYHOME and the sustainable brand RE;RE:RE;LAB. This creates a comprehensive, multi-category shopping experience for consumers. The store’s design integrates modern aesthetics with the brand’s cultural ethos, with every detail reflecting an uncompromising commitment to quality and creativity.

In addition to exclusive fitting services and personalized spaces for customers, the store will regularly host art exhibitions that showcase JNBY’s deep artistic vision and imaginative flair. Looking ahead, future JNBY Plus stores will continue to explore the fusion of art, design, and lifestyle, further enriching the shopping experience.

With the grand opening of JNBY Plus at MixC World, the brand’s influence in Shenzhen and across South China is set to grow even stronger. The store will continue to introduce limited-time thematic content, crafting unique urban spaces and offering high-quality, meaningful products that embody the distinctive charm of JNBY.