SZ brands among China's top 100 brands going global

Prominent Shenzhen-based companies like Huawei, BYD, and DJI were featured on the list of China's top 100 brands expanding internationally, which was unveiled for the first time at the 13th World Industrial Development Forum held Friday.

Among the top 100 brands are 50 leading Chinese brands and 50 fast-growing Chinese brands.

The top ten leading Chinese brands include TikTok, Shein, Xiaomi, Lenovo, Huawei, AliExpress, Haier, Oppo, DJI, and Temu. The top ten fast-growing Chinese brands are Anker Innovations, Insta360, Shokz, Roborock, Kunlun, Tineco, Miniso, TCL CSOT, Pop Mart, and Segway-Ninebot.

Prominent Shenzhen-based companies like Huawei, BYD, and DJI were featured on the list of China's top 100 brands expanding internationally, which was unveiled for the first time at the 13th World Industrial Development Forum held Friday. Photo from sznews.com

This list marks the first comprehensive ranking in China conducted by a professional international brand value assessment team. The evaluation utilized data from a reputable third party and followed the evaluation criteria of the International Organization for Standardization brand evaluation standard ISO 20671.

The selected brands represent 20 diverse categories, with computer, telecommunication, and other electronic equipment manufacturing companies being the most prominent, followed by electrical machinery and equipment manufacturers, and internet and related services.

During the event, it was emphasized that understanding local markets and user needs, maintaining a reliable supply chain, developing innovative technologies, and ensuring high-quality manufacturing processes are crucial trends for brands seeking to expand globally.