Pop-up launches exclusive Harry Potter collection

Lifestyle retailer MINISO has delighted Harry Potter fans with the introduction of its exclusive Harry Potter collection, igniting excitement among Potterheads globally. In Shenzhen, a MINISO x Harry Potter pop-up was unveiled at COCO Park in Futian District on Saturday, drawing large crowds of fans eager to be the first to immerse themselves in these unique items.

Running until Nov. 17, the pop-up offers an engaging, interactive shopping experience showcasing exclusive merchandise that encapsulates the essence of beloved Harry Potter characters and moments. In addition to the unique shopping experience, visitors are treated to in-store activities and special gifts, enhancing the excitement and fostering a truly enchanting atmosphere.

Officially licensed by Warner Bros. Discovery Global Consumer Products, the collection features over 500 co-branded products. Ranging from collectible blind boxes and adorable plushies to practical items such as stationery, bags, and accessories, the lineup enables fans to infuse the magic of Harry Potter into their daily lives.

Let’s take a sneak peek at the new pop-up and the collection through the lens of Shenzhen Daily photographer Lin Jiangping.