Longhua strengthens support for outbound enterprises

Government officials, local enterprises, and international service institutions from home and abroad gathered at the Longhua International Cooperation Center (LICC) yesterday to share insights and expertise on the international expansion of local businesses during a summary conference for the center’s international service projects.

Longhua International Cooperation Center holds its Annual Summary Coference for International Development of Enterprises yesterday. Photos by Wang Haolan

During the event, which was hosted by the LICC and Roadlink GLB and organized by the Shenzhen Outbound Alliance, the center released its latest report on international service projects aimed at outbound enterprises.

The report provides an analysis of the local business environment, key investment sectors, and relevant policies in the European Union, South America, North America, Oceania, the Middle East, and China’s Hong Kong SAR.

It also introduced details for 29 innovative projects from domestic and international sources, along with the district’s relevant preferential policies for new energy, high-end medical device manufacturing, and the low-altitude economy.

Lesley Li (3rd R), Vice President of the China offices at London & Partners, speaks during the salon session of yesterday's event.

Lesley Li, vice president of London & Partners' China offices, stated that the agency has recognized the potential in Longhua's new energy and medical device industries. London & Partners, the official growth agency for London, have already assisted local companies such as Winner Medical and Hello Tech in entering the London market.

Li hopes to collaborate with the LICC on information exchange and policy briefings and plans to send a business delegation to Longhua to explore potential opportunities.

“We have also identified significant potential in Longhua’s life sciences, digital economy, modern fashion, and cultural creative industries,” Li stated. “London, in turn, has a strong ecosystem of fintech, software, hardware, artificial intelligence (AI), and technology services enterprises that can complement these sectors.”

He Wenxi, Chairman of the Supervisory Board at Zhejiang Meorient Commerce & Exhibition Co. Ltd., said, “Longhua has been a powerhouse in the electronics industry... These enterprises, especially small and medium-sized ones, are inclined to enter overseas markets by participating in international fairs.”

He emphasized that the LICC can engage directly with enterprises and receive their inquiries firsthand. By leveraging this information, institutions like Meorient can adjust their services accordingly and provide enterprises with solutions developed from an official perspective.

Zhang Ping, founder and CEO of Shan Hai Map, speaks at yesterday's event.

However, Zhang Ping, CEO of Shan Hai Map — a consulting firm that provides local services to help Chinese companies expand internationally — emphasizes that enterprises must have a clear understanding of the local market, regulations, and laws before going global. Government-operated international service institutions like the LICC play an important role in keeping enterprises updated on their target markets.

By collaborating with Roadlink GLB, the LICC has successfully hosted seven roadshow sessions featuring domestic and international projects across 11 sectors. Additionally, the LICC is planning to send a delegation of enterprises to international events like the 29th United Nations Climate Change Conference (COP 29), which will be held in Baku, Azerbaijan, from Nov. 11 to 22.