K11 ECOAST Art and Cultural District by the Sea launched

The launch event for the K11 ECOAST Art and Cultural District by the Sea was held in Nanshan District on Wednesday. The event featured discussions among guests on the prospects of regional collaborative development, exploring new opportunities for integrated growth in the area.

Representatives from the government, Hong Kong-based property developer New World Development, China Merchants Shekou Holdings, and several anchor brands attended the launch event in Shekou on Wednesday. Photos courtesy of the event organizer

On the event day, brand representatives from K11 ECOAST’s anchor stores participated in the commencement ceremony for interior decoration, including flagship stores and innovative concept outlets debuting in South China.

Jointly developed by New World Development (NWD) and China Merchants Shekou, K11 ECOAST Art and Cultural District by the Sea embraces the theme of collaboration and co-creation, with the aim to foster a deep integration of culture and commerce in the Guangdong-Hong Kong-Macao Greater Bay Area and to establish Shenzhen as a global landmark for culture and art.

A bird's eye view of K11 ECOAST Art and Cultural District by the Sea.

Located along the Taizi Bay in Shekou, K11 ECOAST Art and Cultural District by the Sea encompasses a total construction area of 228,500 square meters. It features cultural and retail landmark K11 ECOAST, multifunctional cultural space K11 HACC, next-generation office space K11 ATELIER, and the coastal Promenade. This multifaceted project blends art, culture, and nature to create a world-class coastal district that integrates cultural, commercial, and ecological elements.

The establishment of K11 ECOAST is expected to further enhance Shekou’s coastal ecological and cultural corridor, injecting new vitality into Shenzhen’s journey to becoming a world-class coastal and cultural city. 

A bird's eye view of K11 ECOAST Art and Cultural District by the Sea.

Echo Huang, executive director and chief executive officer of NWD, shared her vision for the project’s contribution to the Greater Bay Area. “Through K11 ECOAST, we aim to collaborate with global brands and engage with international cultural and artistic organizations to create a cultural landmark for the Greater Bay Area, supporting Shenzhen’s development as a global maritime cultural city.”

In addition, representatives from the Office for Metropolitan Architecture and David Chipperfield Architects elaborated on the design philosophy behind K11 ECOAST Art and Cultural District by the Sea. They highlighted how the project incorporates natural elements at its core, seamlessly extending the urban fabric into the coastal landscape. This approach creates a unique spatial experience that connects the city to its waterfront, allowing visitors to feel the harmonious blend of nature and the seaside within an urban context.