A trade fair with Shenzhen DNA

It is important to recognize that Shenzhen is not only a hub for traditional wine merchants but also for new buyers emerging from various sectors. This evolution signifies a promising trend for wine traders who are keen on engaging with these new buyers, thereby expanding the market and enriching the wine culture in Shenzhen.

From the beginning, Wine to Asia was designed to embody the same spirit as its host city: innovative, forward-thinking, and unafraid to break conventions. The city’s innovation-driven DNA and vibrant entrepreneurial spirit align perfectly with Wine to Asia’s values.

Launched in 2023, Wine to Asia was conceived as more than just a trade show — it was envisioned as a cultural and commercial nexus for the wine and spirits industry. Unlike traditional fairs focused solely on transactions, Wine to Asia emphasizes education, innovation, and community-building.

Wine to Asia distinguishes itself from traditional wine fairs by embracing diversity and innovation. The event features exhibitors from over 30 countries, showcasing a wide range of wines, spirits, and mixology products. It also hosts engaging activities such as masterclasses, forums, and networking events that foster a sense of community among industry professionals and consumers.