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Bilibili to livestream CCTV gala

Writer:   |  Editor: Zhang Zhiqing  |  From:   |  Updated: 2025-01-13

To attract more viewers, Bilibili has for the first time secured the rights to livestream the CCTV Spring Festival Gala, China’s most-watched program of the year.

Under the deal agreed with the show’s producer China Media Group, Bilibili will introduce specially designed interactive features for this year’s broadcast and will also set up a dedicated account for the event. The television show airs annually on Chinese New Year’s Eve, which falls on Jan. 29 this year.


To attract more viewers, Bilibili has for the first time secured the rights to livestream the CCTV Spring Festival Gala, China’s most-watched program of the year.