CCEE 2025 sparks global e-commerce growth strategies

The 21st CCEE ( Cifnews Cross-border E-commerce Exhibition) opened Feb. 24 at the Shenzhen Convention and Exhibition Center in Futian District. The exhibition, organized by YUGUO, attracted over 50 mainstream global cross-border e-commerce platforms and more than 1,000 factory exhibitors in the 30,000-square-meter exhibition area. The exhibition will close today. 

The exhibition aimed to create a high-quality trade platform for Chinese manufacturers, offering sellers valuable opportunities to connect with industry resources.

Notable highlights included the Amazon Platform Ecosystem Exhibition, showcasing strategies for tapping new markets, refining operations, and optimizing product selection. Additionally, a themed lingerie and apparel section from the Guanyun Industrial Hub offered insights into emerging trends.

Over 20 private meetings also took place, focusing on topics such as advertising strategies for Amazon, market growth tactics, and navigating new tariff policies under the Trump administration. 

CCEE Yuguo holds at least three exhibitions in China each year, aiming to connect Chinese manufacturers with international markets and facilitate the development of cross-border trade.

A visitor tries out a pair of children’s binoculars at the 21st CCEE (Cifnews Cross-border E-commerce Exhibition) Yuguo Cross-border Exhibition and Global Platform Resource Conference. Photos by Liu Xudong

Domestic and international e-commerce professionals explore opportunities at the exhibition.