Future of Wine to Asia and Shenzhen

As the China representative for Veronafiere, I don’t want Wine to Asia to be just another exhibition where people walk in, taste wine, and leave. We want to create an experience — a place where sommeliers, distributors, and casual enthusiasts could engage with winemakers, attend masterclasses, and discover emerging trends.

I believe that Wine to Asia has the potential to become the leading wine and spirits event in Asia, and my team will continue to work hard to deliver a high-quality experience and contribute to the growth of Shenzhen’s wine scene.

My aim is to make Wine to Asia a leading project in the long run. If you’re looking for wine, spirits, and mixology, you need to come to Wine to Asia. You need to come to Shenzhen.

I aspire for the event to garner increased involvement from Shenzhen, further incorporating elements of innovation and technology.