My keto-focused business

What makes LWLUP different is its focus on the ketogenic (keto) diet, a way of eating that transformed my health. The ketogenic (keto) diet is a low-carbohydrate, high-fat diet designed to shift the body into a state called ketosis, where it burns fat for fuel instead of carbohydrates. By drastically reducing carbohydrate intake and increasing healthy fats, the body produces ketones, an alternative energy source for the brain and muscles.

LWLUP has already established itself as a leading keto meal provider in Shenzhen, but I have bigger ambitions. Right now, we serve 45 meals per day. In five years, I want to reach 100+ meals per day and move to a central kitchen model that allows us to expand efficiently. The central kitchen would help streamline production and improve cost efficiency, allowing the business to scale while maintaining quality. The goal is to train a team and create more jobs while making healthy food more accessible.

To reach more customers, LWLUP is also working on expanding its delivery network. We already have customers in multiple provinces, and we’re looking at ways to make national distribution easier. There’s a clear demand for high-quality keto meals, and we want to fill that gap.

I'm also exploring keto-friendly Chinese cuisine to appeal to a broader local market. Most keto recipes are Western, which makes it harder for Chinese customers to fully commit. I’d love to work with a Chinese chef to adapt traditional dishes to be keto-friendly.