'Wing Chun' gets Russian media attention, influencer endorsement

Shenzhen’s dance drama “Wing Chun” is making waves in St. Petersburg, attracting media attention and influencer endorsement.

Lead actor Chang Hongji who plays Yip Man in the dance drama, and Wang Yuanlin, who plays the director and head of the Baguazhang Academy, were invited to the “Good Morning St. Petersburg” program on the morning of April 29, local time.

Shenzhen dance drama "Wing Chun" actors Chang Hongji and Wang Yuanlin at the “Good Morning St. Petersburg” program on the morning of April 29, local time. Photos courtesy of Wu Promotion

The duo’s visit to St. Petersburg Television, a key local broadcaster known for its focus on regional news, culture, and art, was a strategic move to introduce the rich tapestry of traditional Chinese culture and the dance drama’s innovative blend of martial arts and artistic expression to the Russian audience.

Actor Feng Haoran join a program on Sputnik Radio 91.5FM on the afternoon of April 29, local time. 

In the afternoon the same day, Feng Haoran, who plays Da Chun — the lighting technician — showed up in a program on Sputnik Radio 91.5FM. Meanwhile, Xu Tianhui and Li Jianting, who portray Yip Man’s wife and Butcher Rong, respectively, were featured in an interview with Radio Metro 102.4FM.

"Wing Chun" is featured on Russian newspaper Izvestia.

"Wing Chun" is featured on Russian newspaper Kommersant.

The media buzz surrounding “Wing Chun” was not limited to broadcasts. On April 28, Russian newspapers Izvestia and Kommersant dedicated extensive coverage to the performance.

Russian travel vlogger Gusina Olga Vladimirovna, known online as kiso-olya, shares viewing information about "Wing Chun" on her Instagram account. 

Adding to the excitement, Russian travel vlogger Gusina Olga Vladimirovna, known online as kiso-olya and has over a million fans on Instagram, took to mainstream platforms such as Instagram and VK to share viewing information about “Wing Chun.”

Her endorsement acted as a powerful recommendation, encouraging her vast following to experience the performances in St. Petersburg and thereby expanding the drama’s exposure and influence in the local community.