

Design as a universal language
Writer: Eduardo Alessi | Editor: Lin Qiuying | From: Original | Updated: 2025-04-30
To me, design is a language — one that should be clear, simple, and honest. We avoid over-designing or creating unnecessary complexity. Our approach is open-minded and client-centered, steering away from one-size-fits-all solutions.
Materials are at the core of every design process we undertake. For example, one of our proudest achievements is Materik, a brand that celebrates materials’ uniqueness through thoughtfully crafted accessories.
We scoured Italy for the best sources and discovered a company near Milan with more than 150 years of mastery in cellulose acetate production. Traditionally used in eyewear, these handcrafted materials are revitalized via Materik into tech accessories that blend heritage with innovation.
Balancing aesthetics with functionality, I am guided by the principle that form follows function. Yet, I also strongly believe that materials have emotional power — they create an intimate bond between product and user. We begin every design by selecting the right material, because materials tell a story that resonates deeply with people.