Share
Print
A+
A-

President of SZCEA highlights innovation at gifts & home fair

Writer: Lian Jiaqi  |  Editor: Lin Qiuying  |  From: Shenzhen Daily  |  Updated: 2025-05-07

The 33rd China (Shenzhen) International Gifts, Handicrafts, Watches, & Houseware Fair, also known as the Shenzhen Gifts & Home Fair, officially opened at the Shenzhen World Exhibition and Convention Center on April 25 and concluded April 27.

Spanning 240,000 square meters across 12 halls, the fair brings together over 4,500 premier exhibitors from both domestic and international markets. Featuring more than 30 popular consumer product categories, including 3C digital electronics, small home appliances, leather goods, cultural and creative products, home goods, health foods, home textiles, and aromatherapy, the event offers a comprehensive showcase of the latest trends and innovations.

This year’s fair centers around four key themes: cultural empowerment, precise industry matchmaking, green innovation, and digital-driven development.

As Asia’s leading industry benchmark exhibition and a critical platform for stimulating trade and consumer spending, the fair is organized by RX Huabo Exhibitions, a member of RX Exhibitions, a globally renowned event organizer with significant influence throughout the Asia-Pacific region.

67fa61f43e7907aa88be5d4955765786.jpg

Jiang Chengwen, chairman of RX Huabo Exhibition (Shenzhen) Co. Ltd. and president of the Shenzhen Convention & Exhibition Industry Association (SZCEA). Photo courtesy of the interviewee

Jiang Chengwen, chairman of RX Huabo Exhibition (Shenzhen) Co. Ltd. and president of the Shenzhen Convention & Exhibition Industry Association (SZCEA), highlighted Shenzhen’s exceptional innovation capabilities in consumer products. He cited an example from Hall 11, the “Heritage Flask,” a thermos that combines cutting-edge technology with elegant design. Priced at 1,299 yuan, this product remains in high demand globally despite its premium price.

He also stressed the critical role of “Guochao” (national trend) innovation in the gift industry, noting that continuous innovation, such as updating products every six months, is essential for survival in this competitive market.


Jiang Chengwen, chairman of RX Huabo Exhibition (Shenzhen) Co. Ltd. and president of the Shenzhen Convention & Exhibition Industry Association (SZCEA), highlighted Shenzhen’s exceptional innovation capabilities in consumer products exhibited at the 33rd China (Shenzhen) International Gifts, Handicrafts, Watches, & Houseware Fair which concluded April 27.