Pilot brand welcomes culinary master as ambassador

Pilot, the century-old brand under the Wilmar International-owned Yihai Kerry Group, has officially announced its partnership with renowned Chinese culinary master Dong Yuzhen as its brand ambassador. The grand signing ceremony, themed "Pilot × Dong Yuzhen: Crafting a New Legacy with Timeless Excellence," marks a significant step in blending tradition with innovation.

Dong Yuzhen. Photos by Tang Li

Since its establishment in Australia in 1909, Pilot has built a stellar reputation for its high-quality edible oils and fats. The brand’s flagship product, Pilot Yellow Butter, is celebrated for its rich, authentic beef tallow flavor and superior quality. Beyond butter, Pilot’s diverse product range includes nutritional oils, baking fats, confectionery fats, rice bran oil, and chocolates, making it a trusted name in both household and professional kitchens.

Dong Yuzhen, an illustrious figure in Shenzhen’s culinary scene, brings unparalleled expertise to this collaboration. Honored as a "Chinese Golden Chef," "Master Chef of China," and "Guangdong Model Worker," he is also the champion of the World Chinese Culinary King Competition. Known for his relentless pursuit of perfection, meticulous ingredient selection, and deep passion for culinary arts, Dong embodies the same dedication to craftsmanship that Pilot has upheld for over a century.

Pilot Yellow Butter.

This partnership transcends a typical commercial endorsement. By joining forces with a seasoned artisan like Dong, Pilot sends a powerful message: In an era dominated by fleeting trends, true brand value lies not in flashy marketing but in unwavering commitment to quality and heritage.

"Pilot has always believed that excellence is a journey, not a destination," said Pilot brand's representative Chen Dong. "With Dong’s expertise and our century-long legacy, we will continue to innovate while staying rooted in the craftsman spirit — one drop of oil at a time."