Longhua to ignite ICIF with culture and tourism marvels

Children interact with a staff member dressed in a robot costume at the Longhua Pavilion during a previous edition of the ICIF. File photo

The 21st China (Shenzhen) International Cultural Industries Fair (ICIF) will take place at the Shenzhen World Exhibition & Convention Center in Bao’an District from May 22 to 26.

Longhua District will set up a pavilion at the main venue and organize four subvenues across the district, presenting a comprehensive showcase of its cultural, tourism, and fashion highlights.

A runway show by Longhua-based fashion brands is held at a subvenue in Longhua's Guanlan Culture Town during a previous edition of the ICIF. File photo

Located in Hall 11 of the main venue, the Longhua Pavilion will spotlight the district’s achievements in the digital economy, cultural creativity, and modern fashion industries through an immersive, interactive, and artistic exhibition space.

Exhibition highlights will include technological innovations such as drones from Damoda and virtual reality (VR) products from Engine Visual, a runway show by fashion enterprises featured in this year’s Shenzhen/Milan Lifestyle Week in Italy, promotional displays of tourist attractions like the Galabay · Hong Kong Macao Bay cultural complex, and merchandise from local cultural and creative brands.

The Longhua Pavilion at the main venue of the 20th ICIF at the Shenzhen World Convention and Exhibition Center in Bao'an District. File photo

The subvenues — MH Maker, the Guanlan Mahogany Industrial Cluster, GS Park, and Shangwei Art Village — will host themed cultural festivals, business matchmaking events, and brand launches.

Each will focus on distinct areas including China-chic handicrafts, intangible cultural heritage, mahogany furniture, short-form dramas, and cultural tourism.