Xinyu establishes tourism promotion center in SZ

Xinyu City, located in the west-central part of Jiangxi Province in East China, held a tourism promotion conference in Shenzhen yesterday afternoon, attracting around 120 entrepreneurs and travel agents.

Representatives from both cities sign tourism cooperation agreements during the event. Courtesy of the event organizer.

During the conference, travel agents from both cities signed tourism cooperation agreements, including eight major cultural tourism projects with a total investment of 1.34 billion yuan (US$187 million). These projects cover a variety of fields, including recreation and leisure, health and wellness tourism, boutique hotels, and digital cultural tourism. Additionally, Xinyu announced the establishment of the Fairy Lake Tourism (Shenzhen) Promotion Center.

A view of the Fairy Lake Scenic Spot. Wang Qiutan

Located in Xinyu, the Fairy Lake Scenic Spot is a national 4A scenic area, often dubbed the “most beautiful lake scenic area in China.” Known for its hundreds of small islands and crystal-clear waters, Fairy Lake derives its name from a legendary love story about a fairy and a young man. This tale was recorded in The Anecdotes about Spirits and Immortals, a collection of mystery stories by Gan Bao during the Eastern Jin Dynasty (317–420).

Zou Jiahong, Minister of the Publicity Department of Xinyu City, emphasized that Xinyu’s landscapes are poetic, its culture warm, and its development full of opportunities. Relying on its unique cultural and tourism resources, Xinyu has developed a number of high-quality cultural and tourism projects that integrate cultural experiences with leisure and entertainment, serving as a new window to showcase the city’s unique charm.

In addition, an immersive display and experience area was set up at the event venue, featuring Xinyu’s cultural and creative products, specialty foods, and intangible cultural heritage exhibits, attracting many guests to stop and explore.