

A new chapter: From fashion to food & beverage
Writer: Pietro Semproni | Editor: Zhang Chanwen | From: Original | Updated: 2025-06-10
Now approaching retirement from the fashion industry, I have shifted my focus to entrepreneurship in the food and beverage sector.
For the past 12 years, I’ve owned an Italian restaurant and a coffee and bakery shop in Shekou, Shenzhen, alongside providing catering services for private clients and companies.
Shenzhen has proven to be an excellent environment for running a business, offering opportunities and a dynamic market for newcomers like me.
On a personal level, I maintain a blog about my life in Shenzhen and China. One of my goals has been to reduce misunderstandings and bias caused by the lack of scientific reports on China in European media.
Reflecting both professional dedication and personal commitment, I continue to build bridges between cultures far beyond the world of fashion.