Intl. beer festival to kick off in Nanshan tomorrow

The 30th International Beer Festival will begin tomorrow at Window of the World theme park in Nanshan District and will run through Aug. 31.

Five expatriate tourists attend the opening ceremony of the 30th International Beer Festival yesterday at Window of the World. Photos courtesy of Window of the World except otherwise stated

As one of the theme park’s most influential annual signature events, the beer festival has attracted over 10 million visitors in its 29-year history. It has evolved from a simple beer-tasting event into a comprehensive cultural and tourism festival integrating live performances, diverse food offerings, and interactive experiences.

This year’s festival centers around five key themes: “Water Waves,” “Sound Waves,” “Beer,” “Food,” and “Performances.” It combines elements such as water battles, electronic and popular music, drama, and gourmet cuisine to create an immersive summer carnival that engages sight, sound, and taste.

The theme park presents a drone performance celebrating the 30th International Beer Festival. Chang Zhipeng

At the Roman Holiday Plaza within the park, a vibrant music lineup will unfold over 72 consecutive nights. Renowned musicians will perform a variety of styles, ranging from electronic and rock to pop and folk music, with the weekly theme changing to cater to diverse musical tastes. Adding to the excitement, spectacular drone shows will visually interpret the festival’s “Sound Waves” theme.

Throughout the event, the park’s food square will feature more than 100 specialty dishes, from German sausages and Southeast Asian barbecue to local snacks and international flavors, offering visitors a delectable feast to complement the music.

A poster of the park’s new original production, “Love Show.”

The Caesar Palace, recently renovated into a 360-degree panoramic show venue, will host the new original production, “Love Show.” Featuring panoramic visual effects, a multi-sensory immersive experience, and performances by over 100 international actors, the show promises to be a “must-see cultural highlight” for visitors to Shenzhen.