Mission Hills, Thai golf destination ink partnership to boost China–Thailand golf tourism

Mission Hills Group, the world’s largest golf and leisure resort operator, and Summit Green Valley Chiang Mai, a premier championship and lifestyle golf destination in northern Thailand, signed a strategic cooperation agreement in Shenzhen yesterday to create a combined golf and travel offering for members of both clubs. The signing ceremony, held at Mission Hills Shenzhen in the presence of representatives from the Tourism Authority of Thailand (TAT), aims to deepen China–Thailand golf tourism links through shared privileges, cobranded tournaments and curated travel packages.

Representatives from Mission Hills Group and Summit Green Valley Chiang Mai sign a cooperation agreement in Shenzhen yesterday. File photos

“Chiang Mai offers year-round golf in cool temperatures, framed by mountains, temples and worldclass hospitality,” said Seksun Ngawsuwan of the Office of the Permanent Secretary, Ministry of Tourism and Sports of Thailand. “This partnership accelerates our ‘Amazing Thailand’ campaign by combining Mission Hills’ championship expertise with Summit Green Valley’s breathtaking setting and cultural richness.”

Under the agreement, members of Mission Hills Shenzhen and Summit Green Valley will receive reciprocal teetime access and preferred green-fee rates at each other’s championship courses. Both venues will grant priority invitations to jointly organized tournaments. The partners also plan tailored golftravel itineraries that pair Mission Hills’ luxury accommodation and resort amenities with Chiang Mai attractions such as the UNESCOlisted Old City, night safaris and wellness retreats.

Summit Green Valley Chiang Mai. 

Han Zhishan, general manager of Mission Hills Golf Club, said the collaboration will boost tourism and cultural exchange between China and Thailand, noting that the mutual visafree policy for citizens of both nations remains in effect. “We will also explore more opportunities for collaboration, including golfer exchanges, cultural interactions and integrated tourism initiatives, creating a richer experience for golf enthusiasts from both countries,” he added.

Mission Hills Shenzhen.

Lau Eng Boon, representing Summit Green Valley, highlighted Chiang Mai’s appeal to Chinese golfers. “Northern Thailand’s cooler climate, dramatic mountain backdrops and vibrant culture offer discerning Chinese golfers a refreshing alternative. By leveraging Mission Hills’ market leadership, we anticipate a substantial increase in Chinese visitor rounds in the coming years,” Lau said.