Guest speaker Cheng Pei-Kai stated that it goes without saying that Chinese culture is inherently pluralistic.

“Avoid utilitarian words, be objective and focus on human interest topics.” Gu Xiaojin, professor with the School of Media Communication of Shenzhen University, shares his views on how to tell Chinese stories better.

Chen Yuehong, dean of the College of Humanities and Social Sciences of the Southern University of Science and Technology, tells a forum that new media helps break down cultural barriers.

​Yao Yao, director of the Research Center for National Soft Power of China Foreign Affairs University (CFAU), said at a forum that “For successful international communication, we must boost our awareness of and confidence in Chinese culture, and read more and gain a deep understanding of Chinese and foreign cultures.”