Launch of EyeShenzhen multilingual website a major cultural event of SZ

The launch of the EyeShenzhen multilingual website has been selected as one of Shenzhen’s 10 major cultural events in 2023, contributing to the city’s efforts in the promotion of its stories globally.

“EyeShenzhen九语种网站全新上线”入选2023年深圳宣传文化十件大事。九语种网站2023年6月上线，全线讲好深圳改革开放之城、创新之城、生态之城、数字之城、青春之城的故事。

Francis Kwesi Hagan, a Shenzhen Global Communication Ambassadors and a veteran volunteer, delivers a speech at the 2023 World Internet Conference in Wuzhen, Zhejiang Province.

The launch of the EyeShenzhen multilingual website has been selected as one of Shenzhen’s 10 major cultural events in 2023.

As a brand-new global communication brand of Shenzhen, EyeShenzhen has been progressively evolving into an international digital communication platform, encompassing a multilingual website, an overseas social media matrix, an urban digital image IP platform, and a global communication ambassador program. It aims to offer information services globally and present a new image of the city.

作为深圳面向全球提供资讯服务与开展城市营销的全新国际传播品牌，EyeShenzhen逐步成为集多语种网站、海外社交媒体矩阵、城市数字形象IP平台和全球传播使者计划为一体的国际化数字化传播平台。

Participants pose for a photo at the launching ceremony of the EyeShenzhen multilingual website. 

The website, put into trial operation on June 10, 2023, features nine foreign languages, namely English, Spanish, French, German, Japanese, Korean, Russian, Arabic and Portuguese, providing residents, investors and visitors with all-inclusive and up-to-date information about Shenzhen.

EyeShenzhen于2023年6月10日焕新登场，其多语种网站试运营上线，实现英、西、法、德、日、韩、俄、阿、葡九种语言版本的自由切换，语种覆盖联合国五种工作语言和世界主要语言群体。作为深圳对外展示的窗口，EyeShenzhen为居民、投资者和游客提供最全面、最及时的资讯，报道深圳新鲜事，提供深圳生活的全方位信息，建设成为全覆盖的信息服务平台。

The website provides e-services interconnected with government department websites to help expats deal with the paperwork of visa applications and other issues. In addition to the website, an English-language WeChat account, a WeChat Channel account and a Tik Tok account by the same name are also available. Users can share EyeShenzhen articles via Weibo, WeChat, Facebook and X (formerly Twitter) with just one click.

网站提供与政府部门网站连接的线上服务，帮助外国人处理签证申请和其他目的的文书工作。除了网站之外，用户还可从同名英文版本的微信公众号、视频号和Tik Tok账号获取信息，并可通过微博、微信、脸书、X（原名推特）等海内外社交平台一键分享EyeShenzhen的内容。

Through the EyeShenzhen multilingual website, users can also subscribe to its newsletter, a monthly English-language subscription service featuring artificial intelligence-empowered content. In addition, users can explore the AI-powered chatbot services, which are available to answer questions about transportation, housing, dining, and other aspects of life in Shenzhen.

EyeShenzhen提供Newsletter数字订阅及Chatbot人工智能服务，以AIGC技术赋能平台传播效能，让全球范围内更多人士及时准确地了解深圳城市创新发展情况，并为全球访客及在深外籍居民提供交通、住房、餐饮和其他生活方面的实用信息资讯服务。

Francis Kwesi Hagan, a Shenzhen Global Communication Ambassadors and a veteran volunteer, delivers a speech at the 2023 World Internet Conference in Wuzhen, Zhejiang Province.

The Shenzhen Global Communication Ambassador Program was also launched in 2023. It aims at inviting high-end foreign talents with varied levels of influence as the city’s promotion officers, including prominent internet influencers and expert opinion leaders in multiple fields, to tell their Shenzhen stories and share their observations on the city on international social media platforms, thus broadening the city’s international communication community. 

“深圳全球传播使者”计划已于2023年正式启动。该计划通过精选具有一定影响力的高端外籍人才作为官方新闻发言人，包括知名网络博主以及细分领域EOL（expert opinion leader），邀请他们在国际社交媒体平台上讲述深圳故事，形成富有深圳特质的国际传播共同体。

Pianist Lang Lang at an interview with EyeShenzhen.

Leveraging music as a medium to open the door of communication between Shenzhen and the world, the music “Love of Shenzhen,” jointly composed by Chinese pianist Lang Lang and renowned Broadway composer Andrew Lippa, was officially unveiled Aug. 18, 2023 as the theme music of the EyeShenzhen multilingual info portal. In the future, through his world tours and other art events, Lang will join hands with EyeShenzhen to continue to help Shenzhen promote its global image.

以音乐打开一扇深圳与世界的交流之门，由深圳国际形象大使郎朗与百老汇著名作曲家Andrew Lippa共同创作的《深·爱 Love of Shenzhen》于2023年8月18日作为“爱深圳“（EyeShenzhen）的官方主题音乐正式推出。未来，郎朗将携手EyeShenzhen结合其在全球范围内的巡演和艺术活动，为深圳海外城市营销和形象推广持续贡献更多创意与力量。

As Shenzhen’s first official English information portal, EyeShenzhen was launched in May 2016 under the guidance of the Publicity Department of the CPC Shenzhen Municipal Committee. It is run by Shenzhen Daily, the only English-language daily newspaper in Guangdong Province. The “Eye” in “EyeShenzhen” is an acronym for equality, youth and excellence. “EyeShenzhen” also sounds like “爱深圳” in Chinese, which means “love Shenzhen.”

EyeShenzhen英文网站于2016年5月正式上线，是深圳首个官方英文门户网站，网站由深圳市委宣传部指导，英文《深圳日报》（Shenzhen Daily）承建运营。“EyeShenzhen”中“Eye”取自平等（Equality）、年轻（Youth）和卓越（Excellence）三个英文单词的首字母，展现了深圳的优秀品质。同时，“EyeShenzhen”与“爱深圳”同音，意为“热爱深圳”。