SZ makes debut at Paris Fashion Week

On the first day of the Autumn/Winter 2024 Paris Fashion Week on Monday, three Shenzhen fashion brands — La Koradior, YINER, and ELLASSAY — made their highly anticipated debut, marking a milestone in the international recognition of Shenzhen and Chinese design.

This is the first time that a group of Shenzhen brands have participated in the event.

The Autumn/Winter 2024 Paris Fashion Week, which runs until March 4, will feature 108 shows and presentations.

With support from the Futian District Government, the Shenzhen brands presented their “Shenzhen Futian Fashion Day Paris” show at Palais Brongniart, a renowned convention and event center in Paris.

A model showcases an elegant purple dress from Shenzhen brand La Koradior at Paris Fashion Week. Shenzhen Economic Daily

The event captured the attention of France’s fashion industry authorities. Lorena Cabrera, head of the Lifestyle, Healthcare & Cosmetics Department of Business France, extended a warm welcome to the brands. She also expressed a keen interest in fostering deeper cooperation with Shenzhen, hinting at potential future collaborations that could further elevate the global standing of Chinese fashion.

La Koradior, renowned for its sensibility, elegance, and romance, showcased a clothing series inspired by moth orchids. The collection blends Western sculptural sensibilities with contemporary design elements.

Meanwhile, YINER, founded in 1996, epitomized modern elegance in women’s fashion with a clothing series inspired by wood carving. Characterized by smooth textures and impeccable craftsmanship, the collection exudes sophistication and refinement.

ELLASSAY, established in 1996 and celebrated for its focus on modern women’s lifestyles, emanates elegance through its timeless fashion updates and commitment to sophisticated style.