Brick-and-mortar store

进入2024年以来深圳 “首店经济”蓬勃发展。请看本报昨日的报道：

Shenzhen’s first-store economy is off to a strong start this year with the accelerated opening of first stores and debuts of new brands.

The “first store” term refers to the first brick-and-mortar store set up by a brand in a certain geographically defined market, which could be a city, province, country, region, continent, or the world.

报道中的brick-and-mortar store就是“实体店”。例如：

Customers have the option to shop online and then conveniently collect their purchases at a brick-and-mortar store.

消费者可以选择线上购物，然后去实体店自提已购商品。