Miss the mark

苹果上周因为一则欠考虑的广告道歉了，请看本报昨日的报道：

Apple has apologized for its “Crush!” ad, which sparked a furious backlash among artists, musicians, and other creators. AdAge reports Apple said the video “missed the mark,” and it has scrapped plans to run the commercial on TV. The ad for the new iPad Pro, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users who felt that the ad celebrated technology’s destruction of human creativity and art.

报道中的miss the mark就是“错了、失败了”。例如：

Their estimates completely missed the mark.

他们的预测完全错了。