Shenzhen launches monthlong livestreaming e-commerce campaign

Shenzhen has launched a monthlong livestreaming campaign featuring an array of promotional activities designed to boost consumer spending.

Participants talk to each other during the launching ceremony. Photos courtesy of Shenzhen Commerce Bureau 

Spearheaded by the city's commerce bureau, the campaign was unveiled yesterday afternoon. This initiative comprises a series of events including product launches, investment procurement meetings, specialized thematic sessions, and a vibrant lineup of livestreaming showcases.

The launching ceremony of the livestreaming campaign is held in Futian District on Thursday.

Over 100 companies spanning diverse sectors such as jewelry, digital electronics, beauty and personal care, fast-moving consumer goods, home products, and fashion are set to participate in this campaign. These businesses represent a varied mix of brands and sectors, standing alongside major live e-commerce platforms.

A procurement event takes place on the sideline of the launching ceremony.

Central to the campaign is an investment procurement meeting, serving as a vital platform for fostering direct engagement between businesses and livestreamers.

Moreover, the campaign will collaborate with renowned e-commerce platforms such as Douyin, JD.com, Taobao, and Meituan to introduce a range of online activities. These platforms will unveil exclusive discounts and promotions tailored to the upcoming Mid-Autumn Festival and National Day celebrations, providing consumers with unusual value on a wide array of products and services.

The poster of the livestreaming campaign.