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Global call for Futian District's logo and slogan

Writer: Cao Zhen  |  Editor: Zhang Zhiqing  |  From: Shenzhen Daily  |  Updated: 2025-05-19

Futian, located in central Shenzhen, boasts many highlights that showcase its vibrancy — including the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, the Xiangmihu New Financial Center, and Central Park, to name a few. Now, creative minds worldwide are invited to capture the essence of Futian by participating in the district’s logo and slogan design event, with cash prizes ranging from 10,000 to 200,000 yuan (before tax) (US$1,387-US$27,740).

You may create a logo reflecting Futian’s vision of “Best District · Happy Futian,” incorporate the Chinese character “Fu (福)” with modern, fashionable, and international design elements, or combine a logo and slogan in a single cohesive work to express Futian’s brand identity.

Designers and creative teams are encouraged to submit a 1-minute video explaining their logo design, detailing the creative process, design philosophy, cultural significance, distinctive features, and symbolic meaning.

English slogans should highlight Futian District’s unique strengths, embodying its identity as an open, inclusive, innovative, creative, modern, fashionable, and dynamic urban center as well as a cultural oasis. Slogans must resonate with both domestic and international audiences, and support Futian’s cultural tourism and urban promotion efforts.

A panel of experts from relevant fields will conduct a multi-stage evaluation process. Winners will be announced on official media platforms.

Submission deadline: June 6

Submit at: https://sxgame.dataexpo.com.cn/futian-player

Inquiries: xcb@szft.gov.cn

Now, creative minds worldwide are invited to capture the essence of Futian by participating in the district’s logo and slogan design event, with cash prizes ranging from 10,000 to 200,000 yuan (before tax) (US$1,387-US$27,740).