MO, Pantone unveil new signature color

In a celebration of culture, design and craftsmanship, Mandarin Oriental has partnered with Pantone, the global authority on color, to create a bespoke shade: Mandarin Oriental Celadon Green.

A promotional poster for the launch of the Mandarin Oriental Celadon Green. Courtesy of Mandarin Oriental

More than a new visual signature, this distinctive hue marks the beginning of a new chapter for the brand. Developed in collaboration with the Pantone Color Institute, the partnership brings added meaning and creative credibility to the brand refresh announced earlier this year, encapsulating Mandarin Oriental’s heritage while signaling a bold evolution in the guest experience. 

Drawing inspiration from the ancient art of celadon ceramics, Mandarin Oriental Celadon Green embodies serenity, sophistication and the quiet elegance that defines the brand. Rooted in centuries of Asian craftsmanship and cultural symbolism, the shade acts as a unifying visual thread across Mandarin Oriental’s global portfolio. It reflects a legacy of thoughtful design and immersive experience, offering guests a subtle yet powerful expression of calm and continuity. 

With Pantone’s expertise, Mandarin Oriental has translated its storied identity into a single, signature hue — an emblem of elegance and timeless distinction that will quietly connect every element of the guest journey.

Alex Schellenberger, chief brand and marketing officer of Mandarin Oriental, marked: “Mandarin Oriental Celadon Green is more than a visual signature, it is a symbol of our brand’s evolution. This collaboration with Pantone bridges our storied heritage with a modern sensibility, offering a coherent and compelling identity that connects every touchpoint of the guest journey.”

To celebrate the launch, a series of creative initiatives inspired by Celadon will unfold globally, with guests invited to discover the shade’s quiet power through curated moments:

-- A limited-edition collaborations with leading lifestyle and travel brands, presenting bespoke athleisure and luggage collections in the signature Mandarin Oriental Celadon Green

-- An exclusive collaboration between Sunspel and Mandarin Oriental Hyde Park, London, presenting a limited-edition interpretation of Sunspel’s iconic Classic T-shirt in the signature Celadon Green, celebrating British luxury, timeless design and shared values of craftsmanship and sustainability

-- Culinary creations from The Mandarin Cake Shop, including celadon-inspired pastries and mooncakes

-- A traveling Mandarin Oriental Celadon Green chip, appearing in key cities including Hong Kong and London, with more surprise destinations to come, inviting guests to engage with the color in unexpected ways as it makes its global debut.