MINISO LAND and MINISO FRIENDS

MINISO FRIENDS 

Located in Haiya Mega Mall and billed as a “mini‑IP amusement park,” MINISO FRIENDS blends immersive IP experiences with retail to create a new landmark for trendy youth culture. The two-story flagship store brings together popular global IPs such as Stitch, Disney, Zootopia, Harry Potter, and Sanrio, alongside exclusive themed zones for MINISO’s proprietary character, You You Jiang. 

MINISO FRIENDS in Bao’an District. Photo by Li Jiajia

With more than 70 IP collaborations and over 4,000 SKUs, IP-based lifestyle products make up over 80% of the store’s assortment. Departing from conventional retail layouts, the store features interactive gaming areas and highly Instagrammable sets for an engaging, immersive shopping experience.

Venue: MINISO FRIENS, Baoan District (宝安区名优创品FRIENDS)

Metro: Line 1 or 3 to Laojie Station (⽼街站), Exit A

MINISO LAND 

Spanning 1,500 sqm across three floors, MINISO LAND in Dongmen presents a dreamlike green-and-red facade that gives the building a fairy-tale quality. It stocks 5,500 SKUs, nearly 90% of which are IP products from more than 100 franchises, including Sanrio, Harry Potter and the Palace Museum. 

MINISO LAND in Luohu District. Photos by Chen Lifei, Zheng Ruolan

Beyond shopping, the store offers interactive photo spots and MINISO LAND-exclusive editions — from blind boxes and plush toys to cosmetics, stationery, lifestyle goods and apparel. It’s a paradise for youngsters and the young at heart, featuring well-known brands like Disney, Chiikawa and Toy Story.

Venue: MINISO LAND, Dongmen, Luohu District (罗湖区东⻔名优创品LAND)

Metro: Line 1 or 3 to Laojie Station (⽼街站), Exit A