Maxim's Palace blends HK's "Yum Cha" culture with new experiential dining

Maxim’s Group, a pillar of Hong Kong’s dining scene for 70 years, officially opened the seventh branch of its flagship Chinese cuisine brand “Maxim’s Palace” on the 6th floor of MOKO in Hong Kong’s Mong Kok on March 10.

Guests pose for a group photo at the opening ceremony of Maxim’s Palace MOKO. Photos courtesy of Maxim’s Group

This vibrant new restaurant not only brings back the nostalgic tastes of Cantonese dishes and dim sum but also promotes the culture of yum cha through innovative approaches. Maxim’s Palace MOKO is home to the group’s first open-roast kitchen, where all roasted dishes, including suckling pig, are freshly prepared on site and guests are invited to witness the meticulous techniques behind Cantonese barbecue classics up close.

A display of signature dim sum and specialty dishes of Maxim’s Palace.

The new store also features an interactive “Maxim’s Dim Sum Academy” where Maxim’s Chinese Cuisine chefs personally teach in Cantonese and English. Participants can learn to make over 20 types of dim sum. Each session teaches two types of dim sum, with tuition starting from HK$450 per person per class. Upon completion, they will receive a complimentary apron, a certificate, and HK$100 Maxim’s Palace dining voucher.

Additionally, the special dessert section showcases modern interpretations of traditional sweets, making Cantonese cuisine more approachable to a younger audience.

“The new Maxim’s Palace is about honoring our roots while staying in step with the times,” says Martin Lee Man-yin, chief operating officer (Chinese & Western Restaurants) of Maxim’s Group. “Our vision is to be the heartbeat of daily gatherings, festive celebrations, and genuine cultural discovery for all.”

Wilson Wu, executive director of Maxim’s Group, said: “In our view, Hong Kong’s dining scene is undergoing a transformation, with demand remains, but the dining scenarios, budget, and expectations have changed. That’s why we have continuously optimized our multi-brand strategy to ensure that every customer finds our offerings to represent ‘value for money’”.