Shenzhen fashion brand HUI made a striking statement at Milan Fashion Week with the global debut of its Spring/Summer 2027 collection, THE FAN CODE, offering a contemporary reinterpretation of Chinese tradition.

The St. Regis Shenzhen hosted a literary and artistic salon on its 99th floor yesterday, partnering with ACSBOOKS, the imported-book retail brand under ACS Creative Space, for an event titled "Art Gathering Under the Moon: An Artistic Encounter with Shakespeare."

​IDPAN, a womenswear brand under Shenzhen Maijiaonu Group, presented its 2027 spring collection at the Shenzhen Futian Fashion Showcase during Milan Fashion Week Spring/Summer 2027.

Shenzhen's inaugural Dessert Soup Festival (Shenzhen TongSui Festival) will team up with top dessert influencer "Cousin 995" to officially kick off at the Villa area of China Merchants Shekou Prince Bay Garden City from Sept. 24 to 27.

Alo Yoga, a premium U.S. sportswear brand, put up hoardings at MixC Shenzhen Bay in Nanshan District last week, and is expected to open its first store in southern China early next year.

In the inaugural Michelin Guide Guangzhou & Shenzhen 2026, Mandarin Oriental, Shenzhen earned two Michelin stars across its dining portfolio.

HEAD, a global designer, manufacturer and marketer of premium sports equipment, opened a pop-up store in the outdoor square of the One Avenue shopping complex in Futian District on Aug. 15. The store will remain open through late December.

California-based premium athletic-leisure brand Vuori has officially entered the South China market with the opening of its first flagship store in the MixC in Luohu District on Thursday, marking a significant milestone in the brand's China expansion strategy.