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Catch Phrase | 种草(zhòng cǎo)

Writer:   | Editor: Stephanie Yang  | From:  | Updated: 2018-06-29

Meaning:

“种”means “to plant” and “草” is “grass.” This term is used to describe someone recommnending something to others. In this way “种” is “to recommend” and “草” refers to “something.”

Originally this term was popular on BBS and online communities about beauty products.Now it has been widely used by netizens on social medias. To put it simple, “种草” is the process of “recommending something to others in good words so that they will be convinced and buy it.” Accordingly, there is a term called “拔草,”or “to weed,” which means someone buys the recommended product after listening to others’ advice.

Example:

A: 你皮肤看起来很不错啊!用的什么护肤品啊?

nǐ pífū kàn qǐlái hěn bùcuò a !yòng de shěnme hùfūpǐn a ?

Your skin looks terrific! What skincare products do you use?

B: 我最近用了一款洗脸仪,效果很不错。

wǒ zuìjìn yòng le yīkuǎn xǐliǎn yí ,xiào guǒ hěn bùcuò。

I’ve been using a facial cleansing instrument lately. It works so well.

A: 哦?是吗?什么牌子?我也买来试试。

ó?shì ma ?shěnme páizǐ ?wǒ yě mǎi lái shìshì。

Oh really? What’s the brand? I wanna buy it and have a try.

B: 给你推荐一个美妆博主,她种草给我的。

gěi nǐ tuījiàn yīgè měizhuāng bózhǔ ,tā zhòngcǎo gěi wǒ de。

You can follow a blogger who recommends beauty products. She always says the instrument is useful so I bought it.