Jessie J celebrates hotel’s 1st anniversary

Hard Rock Hotel Shenzhen celebrated its 1st anniversary on the afternoon of Sep. 12 starting with a fabulous Red Carpet walk by Jessie J and VIPs from the hotel group, followed by a VIP and fan meet and greet, a memorabilia dedication by the artist and the famous Hard Rock Guitar Smash.

Hard Rock International was the title sponsor for the Jessie J Shenzhen Concert held at the Shenzhen Bay Sports Center on September 12.

It’s been eight years since Jessie J burst onto the scene with smash hits ‘Do It Like a Dude’ and ‘Price Tag,’ the latter topping the charts in 19 countries worldwide. She’s since gone on to perform at some of the biggest venues and festivals across the globe, collecting an enormous array of awards and collaborating with the likes of Ariana Grande and Nicki Minaj in the process.

Earlier this year, Jessie won the hearts of Chinese fans across the country and sparked an explosion of headlines around the globe as she became the first European artist to triumph on Singer, one of China’s biggest music contests.

“Hard Rock is excited to bring a different music experience to China as part of our one year celebration of Hard Rock Hotel Shenzhen,” said Dale Hipsh, senior vice president of Hard Rock Hotels. “As a brand, we strive to offer our guests experiences that rock, and this VIP event is one example of how we are doing just that.”

With venues in 74 countries, including 185 cafes, 25 hotels and 12 casinos, Hard Rock International is one of the most globally recognized companies. Future Hard Rock Hotel openings in China will include Haikou and Dalian in 2019-2020.