“小镇” means “township,” and “青年” means “young people.” This term refers to young people living in smaller cities and townships, as opposed to those living in first-tier (Beijing, Shanghai, Guangzhou and Shenzhen) and second-tier Chinese cities (provincial capitals, economically strong cities in the East and regional economic hubs). These young people, with a decent job in a small city, often do not earn as much as those working in big cities. However, they don’t have to worry about sky-high housing prices and living expenses. Many of them have purchased a home and a car, possibly subsidized by their parents. With more leisure time to spend, this group of young people live an enjoyable life.
Zuìjìn zhè liǎngnián sānsìxiàn chéngshì jūmín gòuchē hé hǎitáo dōu dàfú zēngzhǎng。
The past two years have witnessed a drastic increase in car sales and cross-border online shopping in smaller Chinese cities.
Xiǎozhèn qīngnián shēnghuó yālì xiǎo，xiánxiá shíjiān duō，lèyú huāqián gǎn xiāofèi。
Young people living in smaller cities face less financial pressure than their peers in big cities; with more leisure time, they are willing to spend money.