Scorching weather spurs ‘cool economy’

Writer: Chen Chujie  | Editor: Holly Wang  | From: Shenzhen Daily | Updated: 2019-08-14

In recent days, sales of heat prevention commodities in Shenzhen, such as air conditioners and fans, have soared as hot weather continues to affect the city.

With more people staying at home, food and beverage businesses are also booming. In many shopping malls, businesses have set up air conditioner zones and stocked up to ensure they have a sufficient supply of goods, according to a report in the Shenzhen Economic Daily.

According to, the sales volume of air conditioners has now entered the peak period. From Friday to Sunday, the number of customers in the air-conditioner zones of Suning’s offline stores in Shenzhen also increased compared to last year, with sales in offline stores up 43 percent year on year.

Electric fans have also seen a surge in sales, with both online and offline all-channel sales of Suning in Shenzhen increasing by 577 percent and 436 percent year on year, respectively.

At the same time, small portable rechargeable fans have also been popular among consumers, with Taobao seeing considerable sales volume for the small fans, standing out among other cooling products. The hot weather promotes the cool economy.

Since the summer holiday, swimming places have also begun to usher in the year’s peak consumption season. Many parents are sending their children to learn to swim, which can relieve the summer heat while helping them learn some skills. With the help of the water economy, swimsuits, caps and other swimming equipment have also entered a hot sales season.

In the hot weather, more people like to stay at home, so the food delivery business and “night economy” are booming. It has been reported that in order to avoid the high temperature, many citizens become “lazy.” They generally don’t go out of their homes or offices for dinner, but instead order takeout.

In 2018, Shenzhen’s summer delivery orders ranked third in China, following Beijing and Shanghai.