“下沉” means “sinking,” and “市场” means “market.” This term, frequently seen in the Chinese media these two years, refers to “small-town and rural markets,” where the most Chinese population live. Apart from 49 first- and second-tier cities, the rest of China can be all included in this realm, where people earn less money than in big cities and prefer more cost-effective or cheaper products. The success of such companies as e-commerce platform Pinduoduo has drawn people’s attention to the vast business opportunity posed by this part of the demography.
Nǐ zuìjìn máng shénme ne？
What have you been working on lately?
Yǒu péngyou jièshào le yīgè lǎojiā de shāngchǎng pùwèi gěi wǒ，wǒ dǎsuàn kāi yījiā měizhuāngdiàn。
A friend helped me find a venue in a mall in my hometown, and I’m opening a shop selling cosmetics.
Zuìjìn dàjiā dōu zài tǎolùn xiàchén shìchǎng，nǐ shì wǒ zhōuwéi dìyīgè fùzhū shíjiàn de，zhēn yǒu pòlì。
Many people are talking about small-town and rural markets, but you are the first one I know to actually give it a try.