SZ intl. industrial design fair opens

Focusing on the development trends of international designs, the 8th Shenzhen International Industrial Design Fair (SZIDF) officially opened in Hall 2 of the Shenzhen Convention and Exhibition Center yesterday.

Apart from more than 200 participants who attended the launch ceremony at the center, the ceremony received 580,000 views online, according to the organizers.

David Kusuma, president-elect of World Design Organization, delivered an online speech in the form of a video. In his speech, Kusuma said that design is the main driving force and catalyst for global and social development, and that design and technology will play an important role in the solutions to combat the COVID-19 pandemic.

Meanwhile, Kusuma hopes that this year’s SZIDF will not only display the latest materials, technologies, products and services, but also provide a platform to exchange ideas on important world issues, so that all sectors can benefit from the design industry.

Dutch designer Fabian Blake introduces visitors to his designs, including a suspension clock and portable toiletries, at the 8th Shenzhen International Industrial Design Fair (SZIDF) that was officially opened in Hall 2 of the Shenzhen Convention and Exhibition Center yesterday.

Shenzhen Vice Mayor Nie Xinping also stressed at the ceremony that at a new historical starting point, Shenzhen’s industrial design should further focus on strategic and emerging industries such as the new generation of information technology, wearable devices, digital economy and intelligent equipment, and help Shenzhen speed up the construction of a city of innovation, entrepreneurship and creativity with global influence.

Under the theme of “SURVIVAL BY DESIGN: from Darwinism to ...,” this year’s SZIDF has pooled global design resources in the form of online virtual exhibition and on-site exhibition for the very first time, making full use of up-to-date technologies such as 5G, virtual reality, augmented reality and big data.

In addition to renowned design companies, innovation centers, incubators, universities and research institutes at home and abroad, the three-day fair has attracted leading enterprises and institutions including Huawei, BGI and iF, which participated in SZIDF for the first time.

Quartz clocks are on display at the Macao pavilion of the fair.

Through presenting a series of innovative products, devices and concepts, the exhibitors will showcase the inseparable relationship between design and city.

A series of high-quality new product launches, an innovation competition and award ceremony were also held yesterday through a live global broadcast, creating an immersive audio and visual feast for both online audiences and offline visitors.

At present, there are nearly 22,000 industrial design institutions and enterprises in Shenzhen, which boasts more than 1,000 professional industrial design companies, 700 high-tech industrial design enterprises, and 150,000 industrial designers and employees, according to statistics.