International cultural products shine at fair

Writer: Zhang Yu  |  Editor: Holly Wang  |  From: Shenzhen Daily  |  Updated: 2020-11-20

Wth the mouse wheel scrolling and a click of the mouse, visitors can virtually roam the world and get a glimpse into the exotic cultural and creative products at the 16th China (Shenzhen) International Cultural Industries Fair (ICIF), which has gone online this year from Monday to Friday.

The Belt & Road • International Hall at Hall 8 has gathered cultural services and products from more than 30 countries and regions.

Foreign delegations, such as Transylvania University of Brasov from Romania, UNION Group from Cambodia, La Rioja Province Office from Argentina, Australia China Innovation Center, and Iran China Chamber of Commerce and Industries, have made their presences.

Many of them have been regular exhibitors at the ICIF. This year is the fifth time for India China Economic and Cultural Council (ICEC) to participate in the fair, which has brought 54 pieces of traditional handicrafts, knitwear, ethnic clothing and ornamental arts.

According to Cao Kezhen, executive director of ICEC, the council hopes to expand the presence and sales channels of Indian handicrafts in China.

The central and eastern European exhibition group, which is composed of cultural institutions from countries such as Latvia, Hungary, Serbia, Romania, Bulgaria, Montenegro, Lithuania and the Czech Republic, has highlighted “culture + tourism” and “culture + education.”

Organized by the Montenegro Embassy in China, the Montenegro pavilion focuses on the natural tourism resources of “wild beauty” and publicizing its famous scenic spots listed as world natural and cultural heritage by the UNESCO.

The Canada pavilion has presented a snapshot of the Canada China International Film Festival and the country’s achievements of digital and interactive media technology.