BE (pronounced “bee ee”) is short for “bad ending,” and “向” is short for “倾向” (qīngxiàng; meaning “inclination”). This term, coined by Chinese netizens, describes a novel, TV series or movie that is inclined to have a bad ending, where the protagonist, for example, gets seriously injured, killed or faces failure.
Shàngcì nǐ jiè de nàběn xiǎoshuō hǎokàn ma？
Is that novel you borrowed last time good?
Méi kàn wán，gǎnjué shì BE xiàng de，hòulái wǒ jiù bùxiǎng kàn le。
I didn’t finish it. I felt it had a bad ending and didn’t want to read on.