SIUF leads global fashion trends for lingerie

Photos by Sun Yuchen

The China (Shenzhen) International Brand Underwear Fair (SIUF) and China Intimate Apparel Culture Week that opened at the Shenzhen Convention and Exhibition Center on April 19 entered its 16th edition this year, displaying to the outside world the strength of lingerie brands from Shenzhen and from China at large.

In addition to the fair, two concurrent exhibitions — the Shenzhen International Lingerie Fabrics and Sewing Equipment Exhibition and the Shenzhen International Intimate Apparel Supply Chain Exhibition, were also held atthe Shenzhen Convention and Exhibition Center.

Covering an area of 82,500 square meters, the three-day fair attracted around 800 exhibitors and over 1,000 high-quality lingerie brands that brought tens of thousands of new arrivals.

As the only lingerie fair in Shenzhen, the fair has become an influential platform to showcase new products, technologies, trends and applications. A number of internationally renowned designers and show specialists are drawn to the fair in hope of gaining cooperation with local lingerie companies and expanding their international markets.

The event also featured model contests, design contests, forums and an award gala honoring outstanding performers in the industry.