Catch Phrase | 型格(xínggé)

Writer: Debra Li  |  Editor: Stephanie Yang  |  From: Shenzhen Daily  |  Updated: 2021-11-23


“型” means “shape,” and “格” means “taste.” This term, coined by Chinese fashionistas, means “in good shape and with a good taste.” It’s used to define a person or a thing that looks nice and unique in a tasteful way. It is the name of a Chinese magazine, whose contents are focused on keeping fit and on pop culture. The term is also used as the Chinese name of a Guangqi Honda vehicle, with the English name Integra.


A: 听说你订好了拍婚纱照的影楼?

Tīngshuō nǐ dìnghǎo le pāi hūnshāzhào de yǐnglóu?

I hear that you’ve made a reservation at a wedding photography studio.

B: 是的,这一家特别型格,不似一般影楼那种甜美风格。

Shì de,zhèyījiā tèbié xínggé,búsì yībān yǐnglóu nàzhǒng tiánměi fēnggé。

True. This studio has a unique and tasteful style, unlike those commonly found with a syrupy taste.