Shenzhen design team’s Winter Games goods in vogue

Although the 2022 Beijing Winter Olympics have wrapped up, people are enthusiastic for Olympic-related products and demand for these is growing. These licensed products are in vogue, such as porcelain products featuring Bing Dwen Dwen, the Games’ official mascot, designed by a young team from Shenzhen, Shenzhen Economic Daily reported.

A teacup , designed by Shenzhen designer Zhong Lixia, has Bing Dwen Dwen printed on it. Han Mo

At an Olympics-authorized enterprise in Longhua District, Olympics-themed goods and their samples in many categories, including tableware, tea sets and stationery, particularly those with Bing Dwen Dwen logos, were temporarily out of stock when the Daily reporter visited the company’s exhibition hall Saturday.

“All goods with Bing Dwen Dwen are sold out,” a sales representative said. “This kind of cups will arrive March 8 at the earliest.”

Behind these goods’ popularity, it is fair to give credit to the Shenzhen design team, said the Daily.

Guo Jingzhou, head of the Beijing 2022 franchise in Shenzhen, said that unlike most commodities related to the Winter Olympics, their products can be displayed, collected as well as used.

A tea set, called Bing Ling, was designed by Zhong Lixia, who was born in the 1990s. The tea set has become the best-seller in the porcelain category at the franchise in Longhua. The inspiration for Bing Ling originates from ice spikes. Its teacup has a Bing Dwen Dwen pattern in the front, and has an icicle-shaped handle.

Since joining the company, Zhong’s first project was to design Winter Olympics licensed commodity items. Although she hasn’t seen snow, she had a longing for it. She was inspired by ice spikes hanging from the eaves of roofs and other structures while designing Bing Ling.

“The products we launched include tea sets, tableware and stationery. We intended that Olympic spirit could live on and the culture of the Winter Games could be spread among ordinary people via consumers’ utilization of the products,” Guo said.