Livestreaming broadcasters introduce products during the 30th Shenzhen Gifts Fair and Alibaba 1688 Factory Direct Procurement Festival, which opened at the Shenzhen World Exhibition & Convention Center in Bao’an District yesterday. Sun Yuchen
The Shenzhen World Exhibition & Convention Center in Bao’an District was bustling with people yesterday as visitors from across China were eager to participate in the first major exhibition of the domestic gift industry this year.
The 30th Shenzhen Gifts Fair and Alibaba 1688 Factory Direct Procurement Festival, which kicked off at the center yesterday, is also China’s first large-scale comprehensive consumer goods trade exhibition this year.
Some booths were livestreaming, as businesses are hopping on the bandwagon of using live videos to attract potential online customers, while on-site salespeople were also busy engaged in conversing with visitors.
Large crowds of savvy buyers flocked to booths featuring camping gadgets and outdoor gear, co-branded products, designer toys, smart home appliances and products developed by homegrown brands.
“We are here to display our solar tables, outdoor intelligent folding tables, outdoor portable power stations and various wireless chargers,” said Sun Fengdong from Shenzhen Champion Industry Co. Ltd., a local company that has been manufacturing outdoor supplies for 28 years.
Camping has become a burgeoning travel and outdoor trend in China, according to Sun, as the pent-up travel demand has driven many citizens to step out of their homes, get some fresh air and embrace nature.
At the special exhibition area for “guochao” products, or products developed by homegrown brands, Zhang Pengcheng from a brand called “to Define” was cheerfully introducing their fragrance products to passers-by.
“A growing number of trendy young people have begun to use fragrance to express their personalities. Our products are aimed at these young people, and each series is designed using different ideas,” Zhang explained.
According to Zhang, the brand itself was founded by a cohort of young people, including perfumers and designers. In one product series, the brand has also collaborated with Wang Shuai, a renowned ceramic art designer, to woo Chinese consumers who have strong confidence in their culture.
Gathering a total of 4,500 exhibitors in 12 exhibition halls, the four-day fair displays over 30 product categories, which encompass handicrafts, digital gadgets, electrical appliances, kitchen supplies, home decorations, and cultural and creative products.